Friday, 1 February 2013

Mamas & Papas Spring 2013 campaign shots

I've just been sent the shots I styled for the new Mamas & Papas Spring campaign imagery for in-store and press. Feels like a lifetime ago we worked on these!

The brand wanted a slightly cooler, more trend-led look so I got involved to help and worked with the fantastic (and fun) photographer Peter Zownir and super-talented hair and make-up artist Katie Pettigrew.

From what I know of it, maternity wear can be a little unexciting and frumpy, but Mama's & Papa's definitely appeals to the younger, more fashion savvy mum-to-be. Think Banana Republic gets preggars. I love the monochrome stripe dress with pop of red. Perfectly on trend for even the un-bumped.

Here are some of the shots:

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