The brand wanted a slightly cooler, more trend-led look so I got involved to help and worked with the fantastic (and fun) photographer Peter Zownir and super-talented hair and make-up artist Katie Pettigrew.
From what I know of it, maternity wear can be a little unexciting and frumpy, but Mama's & Papa's definitely appeals to the younger, more fashion savvy mum-to-be. Think Banana Republic gets preggars. I love the monochrome stripe dress with pop of red. Perfectly on trend for even the un-bumped.
Here are some of the shots: