ASOS SS14 PREVIEW

The mighty ASOS has truly outdone itself for next season.

This is a brand who, many moons ago when I started my days of work experience in the industry, was a small, lesser known label called As Seen On Screen, and did rather cheap-looking copies of Paris Hilton's party frocks.

Cut to about 12 years later and this brand is leading the way in young British Fashion. Up there with Topshop, ASOS is creating it's own trends from it's observations of music, travel, culture and everything cool in Britain, and around the world.

I really love this brand.

I may have started to drop out of their demographic (the amazing ASOS magazine for which I used to work really is aimed at a younger audience than a thirty something like me) but from a Fashion Editor's point of view this is one of the best brands to be shooting right now. Exciting, standout and fun.

Their fantastic SS14 collections that we previewed at the Press Day today saw a few of the favourite ASOS themes remain; a heavy sporty influence, plenty of neoprene, colourful ethnic print (Indian and Hawaiian this time), digi patterns, but the grown-up ASOS White collection was a little modernist haven for the more demure dresser. And the new ASOS Salon collections were beautiful Summer wedding outfits sorted.

Accessories were also show stealers. Cool-as-they-come sunnies, crazy chunky sandals, fun logo bags, and then also more delicate, fine-looking jewellery for those of us that don't necessarily want to scream trends. (Although why not?!)

I cannot wait to see this stuff hit the site and start shooting it. Well done ASOS.

Here are a few phone snaps from the day...

Love this!

ASOS White

ASOS Salon

Barbados editorial | Neon story

One of my favourite stories from our recent trip to Barbados was out last week in Look magazine, the neon story.

When we were location scouting around Barbados there were so many brightly coloured properties that we could have shot against (apparently it is the thing to have a neon house over there, how very on trend!) but in very busy or residential areas. So we were very chuffed when we came across a whole village of just-built vacant houses in every colour under the sun. It was a new government housing scheme - the equivalent to a British council block basically. I know what I'd prefer...

The derelict site gave an almost futuristic feel to the shoot, almost like an eerily empty movie set, hence the head "The Girl Who Fell To Earth".

Here's the finished story:

All pictures © Look Magazine

Fashion trip | And the winners were...

So I finally managed to get my two girls for the LOOK magazine trip to Barbados - the very beautiful Vera at Select and Lyza at Storm.

And unbeknownst to me, they are best friends! How nice! That meant they got to hang out for a couple of days together.

These girls have a great look but are also versatile which is perfect when you are away and shooting so many stories. Plus I have worked with them before so I knew how fab they both are.

Vera at a cafe one lunchtime. How cool?

Lyza doing an early morning fitting on my tropical balcony!

Barbados was mega hard work for everyone but rewarding. We achieved 6 very different stories, despite both heavy rain (non stop all day) and shine (sweaty, draining shine!).

The shoots will start to come out in a couple of weeks then through out Summer so keep your eyes peeled. In the meantime here are just a few random behind the scenes snaps from all the team -some teasers of where/what we shot from the trip...

More to follow!