#LFW Street Style: What I'll be Wearing

London Fashion Week in T minus 3 days guys...

To those of us that work on High Street mags, it isn't the be all and end all, i.e. we won't be front row with Harry Styles and Pixie Geldof, but it is SUCH a buzz and so much fun to get the chance to go to the shows. I always look forward to the Topshop Unique show (see here for a review of their SS13 show where I met Cara and Jourdan backstage) as it's so exciting to see a High Street brand put on a MAJOR catwalk affair. Plus the celeb spotting, new model face scouting and general fashion high. Oh and the champers and canapes, can't forget those.

For a feature for Look magazine this week they wanted to see what we, the editors, would be wearing to the shows. Uh - oh, This means a picture. Of me. In the mag. I prefer to be the other side telling people what to do but thank God it was a pal and old colleague, the very talented Alicia Clarke, who took our pics.

I scrubbed up a bit more than I usually would (bit of a scruffbag sometimes, me) and got to borrow some lovely bits from my PR pals including including ASOS, Topshop, River Island, Marks & Spencer's and Schuh.

I mixed in my usual faves - stripe, denim, neon and neutrals. Here's a couple of my looks:

Coat and jeans, ASOS; heels and jumper, Topshop; bag, River Island; sunglasses (in hand), Miu Miu

Dress and bag, Marks & Spencer; coat, ASOS; shoes, Schuh

All pictures ©Alicia Clarke/Look Magazine

ASOS SS14 PREVIEW

The mighty ASOS has truly outdone itself for next season.

This is a brand who, many moons ago when I started my days of work experience in the industry, was a small, lesser known label called As Seen On Screen, and did rather cheap-looking copies of Paris Hilton's party frocks.

Cut to about 12 years later and this brand is leading the way in young British Fashion. Up there with Topshop, ASOS is creating it's own trends from it's observations of music, travel, culture and everything cool in Britain, and around the world.

I really love this brand.

I may have started to drop out of their demographic (the amazing ASOS magazine for which I used to work really is aimed at a younger audience than a thirty something like me) but from a Fashion Editor's point of view this is one of the best brands to be shooting right now. Exciting, standout and fun.

Their fantastic SS14 collections that we previewed at the Press Day today saw a few of the favourite ASOS themes remain; a heavy sporty influence, plenty of neoprene, colourful ethnic print (Indian and Hawaiian this time), digi patterns, but the grown-up ASOS White collection was a little modernist haven for the more demure dresser. And the new ASOS Salon collections were beautiful Summer wedding outfits sorted.

Accessories were also show stealers. Cool-as-they-come sunnies, crazy chunky sandals, fun logo bags, and then also more delicate, fine-looking jewellery for those of us that don't necessarily want to scream trends. (Although why not?!)

I cannot wait to see this stuff hit the site and start shooting it. Well done ASOS.

Here are a few phone snaps from the day...

Love this!

ASOS White

ASOS Salon

NYC Editorial | Portrait Of A Lady

So the last of my NYC shoots was out this week in Look magazine. NYC feels like a lifetime ago as it's been so busy since getting back... so many stories to shoot before Christmas. I have to do a main fashion story nearly every week. Yikes. 

I will try and keep the blog updated with all my shoots.

So here are some of the shots from my "Portrait Of A Lady" story, an hourglass story reminiscent of a Forties screen siren, shot in an amazing apartment off Broadway. A great team of Seiji from The Wall Group (who was off to do Victoria Beckham's hair the next day), Tracy at Next on make-up and the gorgeous Andressa at Supreme modelling.

And a token horse... (YES!)

Latest Editorial | The New Colour Rules

I love nothing more than shooting in a studio on a plain white cove and letting the clothes and the girl do the talking.

This week's main fashion story for Look Magazine was just that. I got to shoot with a fantastic team who worked hard to achieve a great shoot.

Now back to prepping for a mahoosive trip to NYC in 11 days and counting! (5 days of which are Bank Hol/weekend? Eek!)

WIBTW (What I Bought This Week) | Midi Skirts, AKA Mum Skirts

There's something quite comforting about slipping on the latest trend in midi skirts.

I get weird flashbacks to hiding behind my mums leg's aged about four, as these comfy, easy-to-wear, not-overly-flattering skirts scream 80s mum to me. But I like that. The light cotton and retro prints would have totally been a separate of choice for Mrs.Wood back in the day.

The midi trend is huge and this week I have totally emersed myself in 80s mum-ness and purchased these two lovelies from Topshop and Asos.

Leopard print midi with thigh slits, £36. Buy here.

Multi stripe midi, £36, Asos. Buy here.

Waiting for a train in the sun, wearing Office shoes.

Waiting for a train in the rain, wearing Office shoes again.