ASOS SS14 PREVIEW

The mighty ASOS has truly outdone itself for next season.

This is a brand who, many moons ago when I started my days of work experience in the industry, was a small, lesser known label called As Seen On Screen, and did rather cheap-looking copies of Paris Hilton's party frocks.

Cut to about 12 years later and this brand is leading the way in young British Fashion. Up there with Topshop, ASOS is creating it's own trends from it's observations of music, travel, culture and everything cool in Britain, and around the world.

I really love this brand.

I may have started to drop out of their demographic (the amazing ASOS magazine for which I used to work really is aimed at a younger audience than a thirty something like me) but from a Fashion Editor's point of view this is one of the best brands to be shooting right now. Exciting, standout and fun.

Their fantastic SS14 collections that we previewed at the Press Day today saw a few of the favourite ASOS themes remain; a heavy sporty influence, plenty of neoprene, colourful ethnic print (Indian and Hawaiian this time), digi patterns, but the grown-up ASOS White collection was a little modernist haven for the more demure dresser. And the new ASOS Salon collections were beautiful Summer wedding outfits sorted.

Accessories were also show stealers. Cool-as-they-come sunnies, crazy chunky sandals, fun logo bags, and then also more delicate, fine-looking jewellery for those of us that don't necessarily want to scream trends. (Although why not?!)

I cannot wait to see this stuff hit the site and start shooting it. Well done ASOS.

Here are a few phone snaps from the day...

Love this!

ASOS White

ASOS Salon

Launching This Week: Isabel Marant for H&M | Sneak Preview

As you'll have seen all over the fashion mags of late, the latest in a long line of designers to work with High Street fave H&M is Isabel Marant, who has for years brought us cool denim, fringed boots, wedge trainers, and general laid back luxe - styles that have seriously infiltrated the High Street of late.

And now the French fashion designer's oh-so-cool signature styles will be available for us peeps that can't always afford a high end label. The countdown is on. Isabel Marant for H&M goes on sale in two days, on Thursday 14th November, at 9am. (Not that we're counting or anything)

The British fashion press, including little ole me, were given a sneak preview the other week at the London head office of the brand. The pieces ooze that French Marant cool, yet still have the comforting H&M feel to them. I like. Easy-to-wear but not as 'out there' as some of H&M's other collaborations like Anna Dello Russo's, where, after a Season, you'll look like a bit of a twonk in those crazy sunnies, let's be honest.

Take the grey sweater below for example - a wardrobe staple. That's what I'd go for. But is it worth the queue on the 14th? Well, we all want a little designer in our wardrobes when we can, non?

Check out the full range here.

H&M's Holly rocks top to toe Isabel

You see I really WAS there!